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Jain Poddar & Co.

webNext.js · Tailwind CSS · Vercel2024

Professional website for a multi-practice CA firm in Ranchi — tax advisory, statutory audits, GST, and corporate law

The invisible CA firm

Jain Poddar & Co. handles tax advisory, statutory audits, GST compliance, FEMA, and corporate law across Ranchi. Their clients came by referral — but when a founder searched "CA firm in Ranchi" on Google, the firm didn't exist online. There was nothing to send a prospect to. Referrals were being lost at the verification step.

Context

  • 16 distinct practice areas spanning tax, audit, and corporate law
  • Multiple partners with different expertise and client verticals
  • Target audience: founders, SMEs, NRIs seeking FEMA advice
  • Trust signals are paramount — CA clients verify before they call

Our approach

Key decisions

Content hierarchy by client intent

Home page answers "can they handle my type of work?" Service pages answer "do they know this area?" Partner pages answer "who will I actually speak with?" Every page has one job.

No contact form friction

Direct phone and WhatsApp links on every page. CA clients don't fill forms — they call. Removed the barrier between "interested" and "in contact".

Google-indexed practice area pages

Separate pages per practice area with structured headings and location signals. Firm now ranks for "GST consultant Ranchi" and "CA for startup Ranchi".

Trust-first visual design

Neutral palette, no marketing language. The content is the product. Typography and whitespace communicate that this is a serious, established practice.

Results

What we achieved

Practice areas documented

Partner profiles live

3 mo

To first inbound lead from Google

4 wks

Kickoff to live

Stack used

Next.jsTailwind CSSVercel

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